Retailers today face a persistent challenge: connecting high-level enterprise planning with consistent in-store execution. This disconnect often causes lost revenue, wasted resources, and misaligned operations. A new closed-loop retail planning partnership between Dataviva and Colleqtive directly addresses this gap. By combining intelligent planning with structured shopfloor execution, the collaboration enables faster decisions, better results, and measurable ROI—right where it matters most.

Closed-Loop Retail Planning Streamlines In-Store Execution

Dataviva, a live retail planning platform, detects real-time exceptions and recommends optimized actions across inventory, forecasting, and promotions. Colleqtive complements this by delivering structured mobile workflows for store teams, enabling them to execute tasks directly on the shop floor. This synergy creates a seamless, closed-loop retail planning model where planning decisions inform execution—and execution data refines planning.

Together, these platforms create a continuous feedback loop. Dataviva detects an issue, Colleqtive assigns a task, and once completed, the result flows back into Dataviva to enhance future decision-making. The outcome is faster reaction times, improved accuracy, and increased store productivity.

Closed-Loop Retail Planning Tackles Execution Gaps

Despite significant investment in systems like forecasting and order management, retailers often suffer from breakdowns at the execution layer. Store teams miss targets, and real-world conditions rarely make it back to planning. The Dataviva-Colleqtive partnership addresses this with real-world use cases already driving impact.

For example, grocery and general merchandise retailers are using the platform to review and override orders with full auditability. When demand forecasts don’t match reality, Dataviva flags the issue, and Colleqtive guides store managers to validate or adjust, reducing overstock and emergency orders.

In another scenario, if sales underperform despite projected stock levels, Dataviva triggers a targeted in-store check. Colleqtive enables team members to confirm sellable inventory or capture waste. This reduces phantom stock and improves customer availability.

Similarly, if a promotion fails to perform, the system can initiate execution checks on display and signage compliance. This helps recover performance during the promotional window and separates execution failures from planning inaccuracies.

Closed-Loop Retail Planning Boosts Measurable Retail Results

By embedding Dataviva’s real-time intelligence into Colleqtive’s mobile-first workflows, the partnership enables rapid decision-making on the shop floor. Retailers can address issues immediately and feed high-quality data back into planning systems—closing the loop in real time.

This shift from static assumptions to store-validated signals improves availability, reduces shrink, and boosts planning precision. Operational effort also decreases as exception-based workflows replace blanket manual reviews. Better yet, these solutions layer onto existing systems—no disruptive overhauls required.

Leaders Speak on the Future of Closed-Loop Retail Planning

“Retailers don’t have a planning problem—they have a planning-to-execution gap,” says Costas Malamas, CEO of Dataviva. “This partnership bridges that gap with live optimization and shopfloor discipline to drive results.”

Gert Jan van Bruchem, CCO at Colleqtive, adds: “Store teams are where value is won or lost. Our partnership creates a loop of continuous improvement that compounds ROI over time.”

Retailers ready to evolve must embrace closed-loop retail planning that connects insights with action. This partnership between Dataviva and Colleqtive sets the foundation for smarter, faster, and more effective retail operations—driving lasting success in an ever-changing market.